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Make Your Brand Stand Out With Custom Apparel

With so many different businesses worldwide, customers can quickly lose track of the various brand logos they encounter daily. Even with commerce trending toward online retail in the past year, it’s still important to make sure your customers have brand awareness regarding the products a business offers.

Branded products can provide much-needed brand awareness for your company, as they can be worn or used in various situations. The average consumer likely has at least a few branded T-shirts or products in their home. When a consumer becomes familiar with your business through a branded product, they may be more likely to consider doing business with your company in the future.

When a customer wears or uses a branded product, it makes an impression on your audience, allowing your brand to connect with people well outside of its circle of influence. Having custom-printed products allows your business to stay relevant outside of the sphere of digital or traditional advertising. Instead, it will enable your customers to develop a deeper connection with your brand, which has the potential to spread to other consumers with the correct exposure.

Why Do Branded Products Work?

According to the Advertising Specialty Institute’s study, customers are more likely to respond to physically-branded goods than digital marketing content. Essentially, this means that they are more willing to keep a branded T-shirt or accessory than they would be to watch a digital advertisement. The Advertising Specialty Institute cites that consumers are 2.5% more likely to view a company positively if they own a company-branded item.

Branded products and accessories are a great way to advertise your product, which allows your company to market directly to a customer’s circle of influence. Much like digital and print advertising, a company pays upfront to cover the cost and then receives a Return of Investment (ROI) covering that cost and then some. 

What Kind of Branded Products are Most Popular?

At TRUE Apparel Printing, we take your product’s branding, and marketing needs seriously, which is why we’re here to help you discover the best promotional products for your company. We’ve created a list of our top three sellers when it comes to making excellent promotional materials. These products are all available on our website, which makes it easy for you to get the design you want:


T-shirts are by far some of the most popular branded products that a company can offer. Considering T-shirts usually feature the most considerable space for advertising, this notion makes sense. A brand can place its logos and details on both the shirt’s front and back, which dramatically increases the amount of space for advertising. 

Additionally, T-shirts can be worn many times over the years, with the average T-shirt owner holding onto their branded shirt for up to 2-3 years at a time. Considering the number of impressions your design could make in that period is a great reason you might want to consider creating branded products.

Tote Bags

Bags are becoming an increasingly popular way to feature branding or promotional material. Prominently used by college students and beachgoers, branded totes are great for giving brand exposure. Many people typically hang onto these bags because of their usefulness, as they are handy storage for papers, laptops, groceries, and more. 

With so many practical uses, tote bags are a popular way to keep a brand relevant in a consumer’s eyes. By providing customers with a functional product, you ensure that your product is displayed, used, and, most importantly, remembered. Perfect for college job fairs, meet and greets, and more, tote bags are a surefire way to advertise your product in a functional, stylish way.

Here at TRUE Apparel Printing, we can bring your business’s tote bag ideas to life. We’ll work with you to create a gorgeous design that will represent your brand. We work hard to help your brand stand out, no matter which product you’ll be utilizing.


Another popular type of branded product is the branded hat. Snapbacks or baseball hats are a great way to feature your logo or design, as many people hang onto these promotional hats for several years. A huge plus of using a hat as a marketing tool for your business is that potential customers can wear it with any outfit in all weather types. Since it doesn’t need to match anything, your customers will have more incentive to wear your custom-designed product frequently.

Whether your customers are hiking, shopping, or hanging out with friends, they will be able to wear your hat, which will drastically improve your brand’s exposure. The accessibility of this accessory as a promotional material is one of our favorite things about the hat. We would love to help your company create quality branded caps and hats to establish brand awareness. We can give your company a free quote if you call our number at (970) 759-5814. We are also here to answer any questions you might have regarding our services. 

How Our Digital Printing Works

Digital printing is drastically different than screen printing, as it offers a full range of colors for any logo or design. Unlike screen printing, the digital design process allows a design to be printed directly onto a shirt rather than ironed. Screen-printed designs lack the crispness that digital printing offers. Digital printed products have clear, durable graphics, which allows them to be worn or used for a longer time.

Screen printing used to be the industry standard for T-shirts and promotional products, which gave them a limited shelf life. With the advent of digital printing, however, we can offer customers high-quality products at a reasonable price.

TRUE Apparel Printing is different than a traditional screen printing shop; since we print our designs directly on the material, our products last longer. Our digitally-printed graphics are high-quality, clean, and crisp, with no heat lines or ironing marks. We are proud to offer our customers only the best quality printing for all of their promotional needs. 

How We Create Your Design

The process of bringing your design to life is as easy as 1-2-3 at TRUE Apparel Printing. We know that owning a business is difficult, so we make it as easy as possible to print promotional goods for your business.

Our design process is as follows:

1. Send your design

Please email us a copy of your logo or design in a PDF file to format it for printing.

2. Select Quantity and Budget

Let us know how many products you will be ordering with us to give you a rough estimate of the cost. Afterward, let us know your budget and any other features you would like in your design.

3. Choose Apparel, Fabric, and Color

Using our vast selection of materials, you can select which product you’d like your design printed on, along with the type of fabric used. You can also know which color you would like your product to be. Keep in mind, however, that product type and material can change your price estimate. It is best to remember your budget during this phase to determine what features you definitely need to keep.  

Why TRUE Apparel Printing?

TRUE Apparel Printing is conveniently located in Durango, Colorado, to meet your business’s printing needs. We work with clients both locally and nationally, focused on bringing them products made to last. 

We offer printing services for all of the following:

  • T-Shirts
  • Long Sleeve Shirts
  • Hoodies
  • Hats
  • Polos
  • Tote Bags
  • Accessories

If you are interested in any of our services, we would love to assist you with your branding needs further. You can call at (970) 759-5814 or email us to request a quote for our services. We also have a contact page on our website, if that is more convenient for you.

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